The is a beautiful sleek logo for a dance company. The image spacing and figure formation make it easy to use on many different products. It is important to create a logo that can be used on a variety of items and applications. The solid image also makes it easy to change colors as needed. Product Branding is vital to all companies big and small. Making a logo that is recognizable is helpful in establishing a long-standing position in any industry. This particular kangaroo logo is able to be sized big enough for a billboard and small enough for labels. The versatility of a logo is important for quick production and lower costs.Logo Branding comes down to style. The style of a logo can happen with the right line in the right place or the right use of color and negative space. This particular logo for a private eye company invokes the style of an old fashion private eye while still being modern.Business cards can be the first and lasting impression for businesses. It is important to use this seemingly small opportunity to demonstrate style, purpose, and readable content. Your logo and business purpose need to be seen and understood in a flash. The contact information needs to be easy to see and read. Every element on a business card needs to have a purpose. It can be decorative or informative, but it still needs to be meaningful.This is a two-page spread from a booklet layout. Viewers read books and pamphlets differently from websites. In a booklet you cannot have flashing buttons or animations. It is vital to create visual hierarchy with color, size, and spatial configuration. You do not want a page to be too busy with content or color. It must be balanced. Even a booklet layout should be done with well thought out compositions.This piece highlights my poster designs for a PSA about Unity. Posters are pieces of art that share content. This means it is important to use content layout much like that from a business card or booklet as well as all the composition rules used in a piece of fine art. Posters are a great opportunity for a business or organization to stand out and give content information in a meaningful and memorable way.
